Re: [typo] French touch

["Jacques ANDRÉ" <jacques.andre35@xxxxxxxxx>]

Le 2 avr. 2020 à 09:34, Thierry Bouche <thierry.bouche@xxxxxxxxxxxxxxxxxxxxxx> a écrit :

 La personne qui a décidé de cette charte graphique

c'est signé du groupe (français apparemment mais très américano-lover) ULTIMUM ADVERTISING+DIGITAL

a donc opté pour
 une police se présentant elle-même comme l'alliance des styles
 Baskerville et Scotch Roman,

Manifestement c'et du Playfair Display, dont  le web dit :

About Playfair Display

Playfair is a transitional design. In the European Enlightenment in the late 18th century, broad nib quills were replaced by pointed steel pens as the popular writing tool of the day. Together with developments in printing technology, ink, and paper making, it became to print letterforms of high contrast and delicate hairlines that were increasingly detached from the written letterforms.

This design lends itself to this period, and while it is not a revival of any particular design, it takes influence from the designs of John Baskerville and from ‘Scotch Roman’ designs. Being a Display (large size) design in the transitional genre, functionally and stylistically it can accompany Georgia for body text.

This is the main family, with a sibling Playfair Display SC small caps family. The main family downloaded font files include a full set of small caps, common ligatures, and discretionary ligatures.

Updated November 2017 with many small improvements and additional language support. The family has been converted to a variable font in August 2019.

The Playfair project is led by Claus Eggers Sørensen, a type designer based in Amsterdam, Netherlands. To contribute, see github.com/clauseggers/Playfair-Display

Quant à son usage, surtout dans une telle pub., je le trouve plutôt désagréable de préciosité... 

Jacques André